Decideware sponsors / authors ANA Thought Leadership eMagazine.

Decideware is the proud sponsor and co-author of the 2nd issue of the ANA Magazine, Thought Leadership Series, eMagazine.

This June 2011 issue is filled with industry best practices, insightful case studies, and words of wisdom from your marketing peers.

A highlight is the section entitled 5 Best Practices for Improving the Relationship between Marketing, Procurement and Agency Professionals.

Also featured is an article written by Decideware USA BDM Steven Wales, Beyond Costs and Rates, a practical guide to understanding the value of an agency relationship.

Finally in a Richard Benyon, CEO of Decideware USA, interviews Ken Lloyd, author of Performance Appraisal for Dummies, and gains some fascinating insights on best-practice Agency Evaluation.

The magazine is available, here:

www.ana-thoughtleadership.net/ana-thoughtleadership/201106