Decideware facilitates WFA APAC Marketing Sourcing meeting session

Last Wednesday in Singapore I spent the morning facilitating a discussion between members of the WFA APAC Marketing Sourcing Committee.

The group discussed important issues relating to client / agency relationships, assessments and performance management, including:

* the rise of the marketing procurement discipline

* the role of the function and its relationship with marketing / procurement / agencies

* models of agency engagment

* the interplay between regional and global

This was a very stimulating discussion revealing a great depth of knowledge among the participants and a strong desire to continually improve the discipline.

Author: VJ Ratnam