Beyond Costs and Rates. Decideware's new Innovation Series paper on Understanding Marketing Agency Value.

Decideware has just released a new paper Beyond Costs and Rates - a practical guide to understanding value, which discusses the cutting edge of Marketing Agency Management - ie measuring Agency Cost, Resource Planning and Agency Performance data to determine Agency Value.

This first release in Decideware's "Innovation Series" looks at the important issue of agency value and how to understand if you are getting the most from your agency spend.

The paper outlines a new way to view three critical dimensions of marketing agency management (Agency Cost, Resource Mix and Agency Performance) which can be benchmarked and tracked to determine agency value.

The paper details a pragmatic process to combine these 3 measures to provide better insights agency value - which then creates opportunities to drive better outcomes for marketing, procurement and your agency partners.

Please email blog@decideware.com or sales@decideware if you would like a free copy Beyond Costs and Rates - a practical guide to understanding value.

Decideware's Innovation Series 

Decideware's Innovation Series aims to provides marketers and procurement executives with best-practice thinking about key issues in marketing / procurement. The Innovation Series will focus on sharing knowledge that is relevant to managers wanting to deepen their understanding of marketing / procurement and leveraging great results from suppliers. 

Author: Richard Benyon (Decideware)