ANA Masters 2011 - Growth, Building Brands & Driving Results

ANA Masters of Marketing Conference

Oct 20-23, 2011

The theme of the 2011 ANA Masters of Marketing conference was "Growth, Building Brands & Driving Results." However, from my perspective, the theme should have been Challenging, Great Content, Powerful Networking.

The conference was held at the JW Marriott Phoenix Desert Ridge Resort & Spa, from October 20-23. The facility was perfect, the food was great but the content and contacts were powerful. From the opening remarks by ANA President,  Bob Liodice, to the over a dozen CMO's who shared their expertise and the many hours of networking, this conference was packed with information.

Here are a few key quotes from the conference speakers:

There are now more mobile devices in America, then there are Americans. ~ Google

The integration of the agency into the day to day of our business is critical. ~ Esther Lee - AT&T

In order to thrive in a Hyper-Connected World, average is no longer an option. ~ Thomas Friedman - New York Times

Feed your brain - All new ideas are the mashing together of old ones. ~ Dana Anderson - Kraft Foods

If your company or brand were to disappear today, would the world be a different place tomorrow? ~ Jon Iwata - IBM

We're shifting from the information web to the social web. From links to connections. ~ Sheryl Sandberg - Facebook

You have to trust your Agency! ~ Bryan Reese - Bolthouse Farms

I hope these quotes give you a brief glimpse of the powerful conference that was the ANA, Masters of Marketing.

Author: Steve Wales (Decideware)