AANA Congress - Window on 2011

Decideware was a table sponsor of yesterday's very successful AANA Congress - Window on 2011.

The event opened with some terrific insights on issues facing marketers in 2011 with speakers representing McDonald's and ACP Magazines.

Stephan Loerke, Managing Director of the World Federation on Advertisers then presented an analysis of seismic changes impacting the global marketing environment.

Next the Tables of Ten got to work, each addressing a key question around future digital, future media, brand transformation and the impact of the digital revolution on client-agency relations, for example.

Senior marketers from The Commonwealth Bank, National Foods, Jenny Craig, NineMSN, Suncorp-Metway and Telstra along with leaders from creative and media agencies summarised the discussions.

Ending the day, a Round Table featuring a senior economist, a research provider, a senior marketer and a public affairs expert gave their forecasts for the next few years highlighting issues which will impact the marketing environment.

 Author: VJ Ratnam