The 2009 ANA Financial Management Conference held in Phoenix this week was excellent.

Around 350 procurement, operations, finance, marketing, agency and vendor executives were there to hear the latest in marketing effectiveness and efficiency.

Our new whitepaper on 360-degree evaluations was included in the attendee pack. 

This paper was also featured in this month's edition of The Advertiser magazine. See the link, here:

 http://www.theadvertisermagazine.com/content/current_issue.php

For anyone who would like a copy, please feel free to email blog@decideware.com and we can email you a PDF file.

I have included the notes from the Decideware Twitter stream (http://twitter.com.decideware) below as some of the key points that were raised over the 2 days. I have highlighted the ones that I found most interesting.

• P&G discussing new agency model. Brand Agency Leader. ANA conference about 23 hours ago from TwitterFon
• Pfizer Scope of Works. Simple and focussed on the outcomes. ANA conference 3:48 PM Apr 21st from TwitterFon
• Dial. You can make $1 look like $10 with great creative and skillful placement. ANA conference 12:40 PM Apr 21st from TwitterFon
• Go Tom Finneran from the AAAAs!!! Formal Evaluations are the most underused resource. ANA conference 12:01 PM Apr 21st from TwitterFon
• Credit issues are affecting production. Clients need to fix it. ANA conference 11:53 AM Apr 21st from TwitterFon
• Alma from Microsoft: procurement can act as the objective third party in agency evaluations. ANA conference 11:35 AM Apr 21st from TwitterFon
• Our whitepaper on 360's gets a mention from the stage. ANA conference 11:25 AM Apr 21st from TwitterFon
• Incentive Comp is not penetrating. It's all about the metrics. ANA conference 11:10 AM Apr 21st from TwitterFon
• A-B believe in More precise, More persuasive. ANA conference 10:08 AM Apr 21st from TwitterFon
• A-B @ ANA / when blessed with resources you will spend it 9:40 AM Apr 21st from TwitterFon
• Eat Big Fish sounds interesting Challenger Brand book. Method recommend. ANA conference 9:20 AM Apr 21st from TwitterFon
• Method is amazing. Classic San Francisco innovation. Design thinking + Business Thinking. ANA conference 9:14 AM Apr 21st from TwitterFon
• In a recession target even more tightly to enhance margins. ANA Conference 8:41 AM Apr 21st from TwitterFon
• Coke Value-based Compensation. Not quite sure how it differs from traditional Incentive Compensation? ANA conference 6:55 PM Apr 20th from web
• Are the top end marketing websites over-engineered? Would it be better to go "silver" rather than "gold"? ANA conference 2:05 PM Apr 20th from TwitterFon
• Great brands are built around an ideal. What do we do to add value to someone elses life. ANA conference 12:46 PM Apr 20th from TwitterFon
• Reid Hoffman from LinkedIn at ANA conference. "Use the context"!!! 10:37 AM Apr 20th from TwitterFon

Author: Richard Benyon (Decideware)