Decideware Presents to ANA's Agency Relations West Coast Chapter

The Association of National Advertisers' (ANA) Agency Relations, West Coast Chapter is scheduled to meet Thursday 10 December at the Farmers Insurance Group offices in LA.

The second agenda item is a case history presentation highlighting Genentech's work in marrying Decideware's agency relationship management software with best-practice agency evaluation concepts from the ANA, to develop a structured and comprehensive performance management program.

I will be assisting in the presentation, to support Kate Corpus, Senior Manager, Agency Management & Support Services at Genentech.

I'm looking forward to meeting the West Coast Chapter once again to discuss a crucial aspect of agency relations practices - formal agency evaluation and ongoing performance management. 

Author: Richard Benyon, Decideware