Financial Levers of Agency Evaluations

Just a quick notification that there has been a subtle change in focus to the upcoming Decideware session in New York with the peak industry body, the ANA Agency Financial Management Committee.

With this committee having a strong financial, purchasing and operational interest, Bill Duggan (Executive Vice President of the ANA) has kindly allowed us to the forum to present and facilitate discussion on the 'cutting edge' of agency evaluation (see the agenda below). We will make a copy of the presentation available in early October, please email me on rbenyon@decidware.com if you would like us to send you a copy.

FINANCIAL LEVERS OF AGENCY EVALUATIONS (12:45-1:45pm)

Key financial levers for agency evaluations include cost reductions/resource usage, risk reduction, linkage of performance to results, and incentive compensation.

Decideware, an Australian based company (www.decideware.com), will share learning from their experiences working with various clients on agency evaluations and demonstrate their "Agency Relationship Optimizer" solution. Participants representing Hanesbrands and Procter & Gamble will be in attendance at this meeting to provide the client-side perspective.

Speakers: Richard Benyon, Executive Chairman and Derek Groom, Executive
Director - Decideware