Decideware

The annual Association of National Advertisers (ANA) Agency / Client forum will be held this year on 19 July in New York. 

The focus of this year's forum is detailed, as such: 

"  The challenge in 2007 and beyond is that agencies must push their clients — in high-impact, measurable ways — to build brand excitement, brand momentum, brand loyalty, brand equity and, most importantly, brand business. Accomplishing this will require agencies to devise brilliant brand management strategies; conceive big, game-changing ideas; and execute with superior creativity and innovative media plans. "  Source: ANA.net