Advertising Agency Evaluation

Major marketers...

invest very significant resources in their communication spend. Processes to manage ad' agency business relationships and performance is rapidly evolving as better techniques and technologies become available to capture, anlayse and distribute both quantitative and qualitative data.

Marketing industry bodies...

are continually developing new resources to assist marketers to manage their agency relationships and performance. Advertising industry bodies include, the Association of National Advertisers (ANA), ISBA - 'The Voice of British Advertisers' and the Australian Association of National Advertisers (AANA).